09 June 201156
Realigning Innocent drinks
I’ve recently given a talk a called ‘Designing for Humans’. The talk explores the concept of creating meaningful visual design that partners with simple, easy to use functionality in order to create an overall improved user experience.
As part of the talk I realigned the design of the Innocent homepage. I say realigned very specifically, as this is not a redesign. I’ve simply realigned the content of the current homepage. I didn’t speak to Innocent beforehand, so the realignment is based purely on my knowledge and experience of the Innocent products and brand. (I didn’t mean for that bit to sound like a disclaimer!).
Innocent are a fun and creative company with a strong and recognisable brand. They have a lust for life, promote healthy living and are environmentally conscious. These values, brand attributes and personality don’t come across on their current site. I had a go at realigning their homepage to better reflect the Innocent brand.
If you haven’t heard my talk, I started covering this subject matter in my recent 24Ways article.
Anyway, what I really wanted to share with you is this time-lapse video I made (with the help of Greg Annandale) of me realigning the homepage design. Check it out below. Music for the film was written and performed by Tony Kus.
Below is a screenshot the realigned Innocent homepage and the below that the current Innocent homepage that I worked from.