21 February 201314
Future Insights Redesign
I was recently asked to redesign the the new Future Insights event websites for 2013. It’s a brand I’ve worked with before when I worked at Carsonified, so this project felt very familiar to me.
I really wanted to experiment with the page composition to try and create a more engaging and interesting experience for the user at desktop level. Using a very simple grid I designed a type of building block system with squares of content and large vector illustrations that related to parts of the event.
I drafted in the skills of Neil Kinnish for the front-end dev. We created a fully responsive site which also features heavy use of SVG graphics, which are lightweight and make the graphics super sharp on retina screens. The site also exists in a range of colours to represent each event type: FiLive, Future of Web Design, Future of Web Apps and Future of Mobile.
Big thanks to Neil Kinnish for all his amazing dev work, Oli Lisher who helped out with the SVG creation and great design opinions :). Also, Greg Annandale who integrated the site into the Future Insights back-end.